Use only HTML formatted code in your pages. If you move your page, use the code of suitable redirection HTTP to indicate if displacement is permanent or temporary. Choose URL simple and static. The URL complexes or which often change are difficult to use as destinations of bonds. For example, the URL www.exemple.com is easier to analyze than a URL long with several extensions. Also, a URL persistent is easier to locate and memorize by the users and offers better probabilities of being a destination of bond starting from other sites.
In the text which appears on the page, insert words which the users can choose like research topics in order to find information on your site. Limit the pages to a reasonable size. We advise to put only one subject per page. A page HTML without image must have a size lower than 150 KB. You ensure that each page is accessible by a static bond of text at least.